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Kelkoo Sales Tracking is a tracking solution based on first-party cookies:
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Cookie-based means that the tracking is done via a small file, named "cookie"
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First-party means that this cookie is dropped by Kelkoo Sales Tracking on your website domain, not on ours. This makes Kelkoo Sales Tracking compliants with the latest changes in browser policy
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For Kelkoo Sales Tracking to work, you need to place:
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the Lead Tag on all the landing pages defined in the product feed you sent us, to write the cookie when the user first visits your website
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the Conversion Tag on the confirmation page, to retrieve data from the cookie and register the sale
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Kelkoo Sales Tracking is a master tag (like Google Tag Manager)
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it means that this tag can "host" other tags, simplifying the implementation of all your trackers.
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Kelkoo Sales Tracking triggers a Google Global Site Tag, to optimize Kelkoo Group traffic sourced from Google.
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It allows us to further optimize your campaigns.
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The conversion window of Kelkoo Sales Tracking is 30 days:
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it means that we will consider any sale happening between the time of click and 30 days later as a sale generated by Kelkoo Group
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it's important to note that this attribution model might differ from the one you use.
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For more information, please refer to How to use Google Analytics to track Kelkoo Group traffic and performance.
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FAQs
Tag Loading: Does your technology require the tags to be loaded only once for SPAs, or should they fire with each new virtual page view?
Our lead tag is used to store the user id from the kk query parameter to a first party cookie. The goal of this is the correct attribution and measurement of the sales. It need to be loaded only once.
Performance: We've noticed that the tags inject into the head section with each virtual page load, potentially affecting site performance. Do you have guidelines for minimizing this impact?
The tag does indeed load a pixel asynchronously as a fallback to store the user id. As this is asynchronous this does not impact site performance.
Optimization: Are there specific measures or best practices you recommend for ensuring accurate and optimized tracking for SPAs? Additionally, are any changes or alterations to pixel codes necessary for SPA compatibility?
There is no optimization needed for SPAs, as we don't track the individual pages of products viewed by the end user. We do not use this tag for retargeting purpose.