Setup Tracking Parameters In Your Product Feed

Tracking Kelkoo Group traffic

To measure the performance of your shopping campaign on Kelkoo Group using your analytics tool, we recommend implementing one of the following tracking methods within the product URLs of your feed:

UTM parameters (for Google Analytics users). Example: https://www.yourshop.com/myproductpage123.html?utm_source=kelkoofr&utm_medium=cpc&utm_campaign=kelkooclick&utm_source_platform=KelkooGroup
Alternative URL parameters supported by your analytics platform (for non-GA users)
Third-party tracking (e.g. provided by a feed aggregator like Lengow)

Setting Up Your Product Feed to Track Kelkoo Group Traffic in Google Analytics

Ensure that your product feed URLs sent to Kelkoo Group include UTM parameters.

If your feed complies with the Kelkoo Group Product Data Specification, UTM parameters must be added to the product_url and mobile_url attributes.

Google provides full guidance on how to configure UTM parameters here:
Collect campaign data with custom URLs

Key UTM Parameters

Below are the key UTM parameters to include, along with recommended values:

Parameter	Purpose	Examples
`utm_campaign`	Identifies a specific product promotion or campaign	`utm_campaign=kelkooclick` `utm_campaign=kelkoofr`
`utm_medium`	Identifies the advertising medium used	`utm_medium=cpc`
`utm_source`	Identifies the source platform sending the traffic (required)	`utm_source=kelkoogroup` `utm_source=kelkoofr`
`utm_source_platform`	Identifies the traffic platform in multi-channel reporting	`utm_source_platform=KelkooGroup`

URL Examples

Example 1: Your landing page URL already includes parameters

Original:
https://www.yourshop.com/showitem?sku=123
Updated with UTM parameters:
https://www.yourshop.com/showitem?sku=123&utm_source=kelkoofr&utm_medium=cpc&utm_campaign=kelkooclick&utm_source_platform=KelkooGroup

Example 2: Your landing page URL has no parameters

Original:
https://www.yourshop.com/product123
Updated with UTM parameters:
https://www.yourshop.com/product123?utm_source=kelkoofr&utm_medium=cpc&utm_campaign=kelkooclick&utm_source_platform=KelkooGroup

Default UTM Parameters Added by Kelkoo Group (If Missing)

If your product URLs do not include UTM parameters, Kelkoo Group will automatically append the following default values:

Parameter	Default Value	Notes
`utm_campaign`	`kelkoo[xx]`	`[xx]` corresponds to the 2-letter country code where your campaign is active (e.g. `kelkoofr`, `kelkoode`)
`utm_medium`	`cpc`
`utm_source`	`kelkooclick`
`utm_source_platform`	`KelkooGroup`

For best results and consistent attribution, we recommend configuring UTM parameters directly in your feed.