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Kelkoo sales tracking

Kelkoo Sales Tracking (KST) helps Kelkoo Group measure the sales generated by your campaigns and optimise the traffic we send to your website.

By providing Kelkoo Group with accurate sales data, KST enables our optimisation algorithms to identify the traffic sources, placements and offers that deliver the best performance for your business.

Why is Kelkoo Sales Tracking important?

Kelkoo Sales Tracking records sales completed on your website and provides Kelkoo Group with the information required to measure the performance of your campaigns.

This data allows us to understand which traffic generates the most value for your business and optimise your campaigns accordingly.

For example, KST data helps our optimisation systems determine which:

  • traffic sources generate valuable sales;

  • placements perform best;

  • products and offers should receive more or less traffic.

Accurate and complete sales tracking is therefore essential for effective campaign optimisation.


How does Kelkoo Sales Tracking work?

KST uses two main components:

Lead Tag

The Lead Tag is loaded on your website to identify visits originating from Kelkoo Group.

When the required consent has been obtained, it stores an anonymous identifier using first-party storage. This identifier allows KST to recognise a Kelkoo visit if the user subsequently completes a purchase.

Conversion Tag

The Conversion Tag fires when an order is completed and sends information about the transaction to Kelkoo Group.

This includes information such as:

  • the order ID;

  • the order value;

  • the Kelkoo identifier, when available;

  • additional transaction information, depending on your implementation.

The Conversion Tag should fire for every completed order. Kelkoo Group then determines whether the transaction should be attributed to Kelkoo traffic.

Important

KST should track every sale completed on your website, not only sales that you believe were generated by Kelkoo Group.

Kelkoo Group applies its own attribution logic to determine which sales should be attributed to Kelkoo traffic. Missing or modified sales data can affect our ability to accurately measure and optimise your campaign performance.


Kelkoo Group and Google Analytics attribution

Kelkoo Group uses its own attribution methodology. As a result, the number of sales attributed to Kelkoo Group may differ from the figures reported by Google Analytics or other analytics platforms.

See How to use your analytics platform to track Kelkoo Group traffic for more information.


For a more detailed explanation, see Understanding Kelkoo Sales Tracking.

Kelkoo Sales Tracking has been designed to minimise the amount of data collected and to respect applicable privacy requirements.

Lead Tag

The Lead Tag requires the appropriate user consent before setting first-party cookies or using equivalent browser storage.

Users are identified using an anonymous identifier.

Conversion Tag

The Conversion Tag does not require separate user consent. Kelkoo Group relies on legitimate interest as the legal basis for processing the sales data required to measure and optimise campaign performance.

Kelkoo Group only uses sales data relevant to the measurement and optimisation of Kelkoo Group campaigns and does not collect information that directly identifies individual customers.

For complete information about data processing, cookies and your responsibilities as an advertiser, see:

How should I install Kelkoo Sales Tracking?

For the most accurate tracking, we recommend implementing both:

When possible, these methods should run in parallel to maximise tracking coverage and accuracy.

Other installation methods are also available for websites using specific ecommerce platforms or custom technical setups.

See Installation Methods to choose the most appropriate implementation for your website.

Need help?

Our documentation covers the most common installation methods and troubleshooting scenarios.

If you are unable to resolve an issue after reviewing the installation and troubleshooting guides, contact the Kelkoo Group Support team through your Merchant Center.

Note

Technical support is currently provided in English only.