What is Kelkoo Sales Tracking
Kelkoo Sales Tracking or KST for short, is a system that records sales completed on your website and provides Kelkoo Group with the information required to measure the performance of your campaigns.
This data allows us to understand which traffic generates the most value for your business and optimise your campaigns accordingly.
Accurate and complete sales tracking is therefore essential for effective campaign optimisation.
For a full explanation of how KST works, its attribution model, and the its attribution window, see Understanding Kelkoo Sales Tracking
Privacy and consent
Kelkoo Sales Tracking has been designed to minimise the amount of data collected and to respect applicable privacy requirements.
For complete information about data processing, cookies and your responsibilities as an advertiser, see:
How should I install Kelkoo Sales Tracking?
We recommend installing KST via Google Tag Manager (GTM), or manually if you're not using GTM — these are the official, fully supported installation methods.
If you have an in-house development team and want to increase tracking coverage further, a Server-to-server integration can be run alongside GTM or Manual as a fallback — note that this method has more limited support and isn't a replacement for the primary installation.
Other installation methods are also available for websites using specific ecommerce platforms or custom technical setups.
See Installation Methods to choose the most appropriate implementation for your website.
Need help?
Our documentation covers the most common installation methods and troubleshooting scenarios.
If you are unable to resolve an issue after reviewing the installation and troubleshooting guides, contact the Kelkoo Group Support team through your Merchant Center.