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GDPR Notice for Kelkoo Sales Tracking


Kelkoo Sales Tracking uses first-party cookies (in line with industry standards) which are set on your own domain.

In respect of Kelkoo Group traffic sourced from Google, Kelkoo Sales Tracking also calls a Google Global Site Tag to track conversions. The Google Global Site Tag uses cookies to identify unique users.

If you are using Kelkoo Sales Tracking, we suggest that you include the following information (or equivalent) in your cookie policy to notify users.

name

Role

domain name

Duration

Comment

kelkooId

Measurement

your domain

12 months

The kelkooid is used to mesure the performance of the Kelkoo ad campaigns

kk_gclid

Measurement

your domain

12 months

The kk_gclid is used to mesure the performance of the Kelkoo Group ad campaigns

kk_leadtag

Technical

your domain

12 months

The kk_leadtag is used to determine the version of the tracking tool that is used.

More information can be found at https://www.kelkoo.co.uk/company-pages/privacy-policy/ . Please also refer to Google´s cookie policy: https://policies.google.com/privacy?hl=en-US .

Other information regarding data and processing

Info

Description

Technology partner

Kelkoo Group

Data Host

Kelkoo Group

Country of data storage

The Netherlands

Period of data storage

Raw data with timestamp:

  • Clicks, tracking points and events: Indefinite

  • Impressions: 30 days

  • Aggregated data: Indefinite

List of processed and stored data

  • User ID

  • Time of Interaction

  • URL of Interaction

  • IP address

  • Location data

  • User agent data

  • Sales transaction data

  • Transaction details (if supplied by merchant)

Description of processed and stored data

Transaction details stored are defined by merchant integration and can include Product Ids, basket value, product names etc

Goal/Objective of data storage

Report sales conversion for Kelkoo Group traffic to optimize campaigns.

Used technologies

HTML, JavaScript, Cookie

Fallback technologies

  • Local Storage

  • Session Storage

  • Third-party cookies

Cookie domain

Merchant domain name (for first party cookies) / Kelkoogroup.net (for third-party cookies)

Integration on which pages

  • LeadTag: all pages

  • ConversionTag: "Thank you page" / Confirmation page

Integration type

Asynchronous JavaScript Tag

Data collected as part of Kelkoo Sales Tracking is processed by Kelkoo Group on its own behalf and Kelkoo Group is responsible as the data controller for the purposes of GDPR.

This is independent of any similar data which may be collected by you on your own behalf (or through other partners you work with), in respect of which you (or your partners) remain data controllers.

There is no controller-processor relationship between Kelkoo Group and You.

If you have any questions, please do not hesitate to contact your usual contact at Kelkoo Group, or Kelkoo Group's Data Protection Officer at dpo@kelkoogroup.com.