Breadcrumbs

GDPR Notice for Kelkoo Sales Tracking

Kelkoo Sales Tracking uses first-party cookies (in line with industry standards) which are set on your own domain.

If you are using Kelkoo Sales Tracking, you should include the following information (or equivalent) in your cookie policy to notify users.

name

Role

domain name

Duration

Comment

kelkooId

Measurement

your domain

12 months

The kelkooid is used to mesure the performance of the Kelkoo ad campaigns

kk_gclid

Measurement

your domain

12 months

The kk_gclid is used to mesure the performance of the Kelkoo Group ad campaigns sourced from Google

kk_wbraid

Measurement

your domain

12 months

The kk_wbraid is used to mesure the performance of the Kelkoo Group ad campaigns sourced from Google

kk_gbraid

Measurement

your domain

12 months

The kk_gbraid is used to mesure the performance of the Kelkoo Group ad campaigns sourced from Google

kk_msclkid

Measurement

your domain

12 months

The kk_msclkid is used to measure the performance of the Kelkoo Group ad campaigns sourced from Microsoft Advertising

kk_oppref

Measurement

your domain

12 months

The oppref is used to mesure the performance of the Kelkoo Group ad campaigns sourced from OpenAI

kk_leadtag

Technical

your domain

12 months

The kk_leadtag is used to determine the version of the tracking tool that is used.

More information can be found at https://www.kelkoo.co.uk/company-pages/privacy-policy/ and our https://www.kelkoo.co.uk/company-pages/cookie-policy/. Please also refer to Google´s cookie policy: https://policies.google.com/privacy?hl=en-US .

Kelkoo Sales Tracking is built from two tags with different consent requirements:

  • The Lead Tag (which sets kelkooId, kk_gclid, kk_msclkid, and kk_leadtag above) requires the end user's consent before firing, since it sets first-party cookies to identify the visitor for later attribution.

  • The Conversion Tag does not require separate end-user consent. Kelkoo relies on legitimate interest as the legal basis for processing the sales/order data it sends, rather than consent.

For practical guidance on configuring your Consent Management Platform (CMP) in line with this distinction — including what to do for Google Tag Manager and Manual installations, and how to verify your setup — see Configuring Consent Management (CMP) .

Other information regarding data and processing

Info

Description

Technology partner

Kelkoo Group

Data Host

Kelkoo Group

Country of data storage

The Netherlands

Period of data storage

Raw data with timestamp:

  • Clicks, tracking points and events: Indefinite

  • Aggregated data: Indefinite

List of processed and stored data

  • User ID

  • Time of Interaction

  • URL of Interaction

  • IP address

  • Location data

  • User agent data

  • Sales transaction data

  • Transaction details (if supplied by merchant)

Description of processed and stored data

Transaction details stored are defined by merchant integration and can include Product Ids, basket value, product names etc

Goal/Objective of data storage

Report sales conversion for Kelkoo Group traffic to optimize campaigns.

Used technologies

HTML, JavaScript, Cookie

Fallback technologies

  • Local Storage

  • Session Storage

  • Third-party cookies

Cookie domain

Merchant domain name (for first party cookies) / Kelkoogroup.net (for third-party cookies)

Integration on which pages

  • LeadTag: all pages

  • ConversionTag: "Thank you page" / Confirmation page

Integration type

Asynchronous JavaScript Tag

Data collected as part of Kelkoo Sales Tracking is processed by Kelkoo Group on its own behalf and Kelkoo Group is responsible as the data controller for the purposes of GDPR.

This is independent of any similar data which may be collected by you on your own behalf (or through other partners you work with), in respect of which you (or your partners) remain data controllers.

There is no controller-processor relationship between Kelkoo Group and You.

If you have any questions, please do not hesitate to contact your usual contact at Kelkoo Group, or Kelkoo Group's Data Protection Officer at dpo@kelkoogroup.com.