With thousands of merchants available to promote in over 30 countries we pride ourselves on providing our publishers with comprehensive options for earning revenue. With such a broad range of merchants working in a number of different ways it's important to be able to identify which campaigns represent your best opportunities for increasing earnings. We recognise this and we've worked to make things simpler.
Static or Flex?
Broadly, we have two main types of merchant campaign, Static and Flex. You can find this information directly via our /feeds/merchants endpoint.
Static
Static merchant campaigns pay out at a fixed amount per category. These types of campaigns currently make up a large proportion of all campaigns. They are simple to understand and easy to start promoting. These merchants will be working to defined monthly budgets - this means that in conjunction with a fixed CPC per category these campaigns may become unavailable if our systems detect volatility with regards to your traffic volume or quality. Their fixed CPCs, however, are stable and dependable. Static merchant campaigns are great place to direct your users.
Flex
Flex merchant campaigns feature dynamic pricing. This means you can be paid a different amount per click depending on the quality of traffic you deliver. Our systems determine the CPC you will earn for a given click based on past performance, meaning that if your quality has improved for a merchant in the last few days, you'll be offered higher CPCs with no theoretical limit. Of course, the opposite is also true, but the earnings potential with Flex campaigns is higher than with Static campaigns.
Merchant Tiers
There are three tiers of merchants with differing characteristics, Static, Flex Standard and Flex Premium.
There's a growing number of Flex Premium campaigns and we expect these to eventually represent a significant proportion of all Kelkoo merchant campaigns. These campaigns are managed directly by our dedicated sales teams and include campaigns with a strong focus on quality. They represent the greatest opportunity for return on investment of all Kelkoo campaigns and are a great place to start if you have history of good performance.
As with other Flex campaigns, you'll be paid based on the quality of traffic you deliver with top publishers earning up to 5x the CPCs of other campaign types. Our smart CPCs are updated daily using machine learning technology which utilises your own performance to set accurate CPCs at high granularity.
You can find merchant tiers in the /feeds/merchants Shopping API endpoint.